A top Amazon executive told CNBC Thursday that it’s a “myth” that robots and other technologies take jobs away from people.

Stefano La Rovere, director of global robotics, mechatronics, and sustainable packaging at Amazon, said that, rather than replacing jobs, advanced robotics, artificial intelligence, and other technologies are enhancing people’s roles.

He added that new technology is leading to the creation of entirely new job categories.

“It is a myth that technology and robots take out jobs,” La Rovere told CNBC’s “Street Signs Europe” on Thursday.